A class podcast on everything ethics and marketing communications
In this episode, I will be discussing the prevalence of deception in influencer marketing, relating modern empirical examples to ethical theory. The impact that this elusive marketing technique has on audiences will also be looked at, as we deep dive into the moral issues at hand. So what are you waiting for, just hit play!…
Join me for this week’s episode of the Marcomms Ethics Pod where we discuss the use of shock advertising in marketing communications, looking specifically at marketers using religious imagery to shock. We will be focusing on examples from Lil Nas X & Benetton. We’ll also discuss why this is problematic and what ethical concepts are…
Join Arjwan Ahmad for this episode exploring the ethics of advertising to children. Today children are spending more time on screens. And what are these screens, it is their phones, tablets, and sometimes the tv and because of that, they receive a massive number of ads every day. Advertising to Children_transcript and reference list
This week we delve into greenwashing and how this ethical issue is represented in marketing communications. From case example advertisements that have been banned, to putting the spotlight on the fashion industry, we look to offer suggestions on how consumers can recognise, and how organisations can avoid greenwashing marketing communications. You can find the…
The LGBT community faces a health crisis that doesn’t receive enough attention: Alcoholism. There are many factors contributing to this but one stands out specifically: The alcohol industry. They’ve been targeting the LGBT community for decades. Wonder why this is an ethical issue? Press play to find out. Channelling the Pride Spirit Sources
Exploring the ethical issues of marketing online gambling. Focusing on the impact on young people through targeted messaging, abhorrent marketing tactics and the hot topic of loot boxes and social gambling. Using examples to illustrate the impact these have on our lives and what can be done to make it right. You can find…
Welcome to our new class podcast ‘Marcomms Ethics Pod’! We look forward to sharing the amazing student podcasts with you over the coming days and weeks.