A class podcast on everything ethics and marketing communications
In this episode, I will be discussing the prevalence of deception in influencer marketing, relating modern empirical examples to ethical theory. The impact that this elusive marketing technique has on audiences will also be looked at, as we deep dive into the moral issues at hand. So what are you waiting for, just hit play!…
Join me for this week’s episode of the Marcomms Ethics Pod where we discuss the use of shock advertising in marketing communications, looking specifically at marketers using religious imagery to shock. We will be focusing on examples from Lil Nas X & Benetton. We’ll also discuss why this is problematic and what ethical concepts are…
This week we delve into greenwashing and how this ethical issue is represented in marketing communications. From case example advertisements that have been banned, to putting the spotlight on the fashion industry, we look to offer suggestions on how consumers can recognise, and how organisations can avoid greenwashing marketing communications. You can find the…