Share-enting is the act of parents publicising content of or about their children on internet platforms. The content creators benefit financially on the children’s success. All celebrities are open to scrutiny and opinions of the public, but is it morally okay to let your children be the subject to this negative environment? Within this project we will argue the negatives and positives of share-enting, and whether ultimately in the future it will become a completely toxic atmosphere or if parents will change the way they show they’re children and will use the platform for good to positively benefit the child.