The Brief
The week, we were tasked to choose an article, and create a double page spread showing the first two pages of the article. We then had to create a web page design for the article, if it was to be viewed on an iPad.
Research
Before even choosing an article, I began researching layouts which I believed to be successful. I collected these and looked at what aspects of each layout I liked. I then took the one which I preferred overall and analysed it. I also had a look at some iPad layouts. I found that I was mostly drawn to spreads which are very image heavy. I thought that was a really good way of catching peoples attention. I also liked when the pull quotes and heading are a different font from the body text, as it creates a nice contrast within the layout.
Initial Ideas
At this point I still wasn’t sure what article I wasn’t sure what article I was going to choose, but I started to create some thumbnails of potential layouts. I was more drawn to the layout which had an image on the entire left hand page and all of the text on the left hand side. I felt that the large image would catch the readers attention but the body text would balance out the weight of the layout.
Development
I was at this point I decided which article I was going to design a spread for. I went for the design and sustainability article, as a design student, its something I’m very interested in and constantly need to think about.
Even though I was pretty sure I knew what layout I wanted to go with, I thought I should experiment with a few more. I created a few mock ups of my favourite layouts to see what looked the most visually impactful in reality and not just in theory. After doing this, both me and the few course mates I asked agreed that the layout I was originally going to go with is the most successful.
Final Design
I made a few adjustments to the design I liked best to finalise it. It was minor things such as moving the name of the author, and changing the textbox of the pull quote to black and the font to white. I felt these really small improvements lead to the spread being an overall success and looking quite professional.
When it came to the iPad screen, I wanted to keep it quite similar to the spread, however because it was going from two pages to one, I had to condense it. I took the graphic and placed it as a banner then only had two columns for the body text and one for the pull quote. I believe this stopped it getting too cluttered and kept it condensed.