The aim of this stage was to continue with our chosen discipline for next year hence mine being Digital Interaction Design. However, I realised my idea was crossing over with what somebody else was doing so I changed as I felt I was able to carry forward another idea that I had.
Before coming up with the name and a precise area of focus, I wanted to create an app that allowed individuals of any age to be able to take a photo of an area and propose an idea that could be crowdfunded, similar to Kickstarter but with much more emphasis on community.
Firstly, I slowly refined upon what I wanted to specifically target which is described in my 100-word concept summary:
‘’The product and/or app allows any person with any design ability or skill, to visualise how they would like to create a social space that interacts with nature and the outdoors.
After using simple and easy to understand software to create their proposal, the individual or group can share the idea for funding and support.
This could rally communities to re-invigorate run down, or un-used areas and get interest from people all over the world.
Just like making a rope swing or den in the woods, any person of any age can make their social space a possibility.’’
To follow up, I wanted to create a theme and logo that tailored for who I was wanting to hit with my target market, which was everyone, so I had to create a good balance and not aim more towards one area (children for example), and make it too ‘childish’ so that adults were put off it but also vice versa.
In my visual language board, the balance is described in detail.
For my story board, I wanted it to not be sleek and have a more friendly appearance so that it could show the ease of how you could still show what you wanted to propose if the drawings were clear enough. I used a simple black sharpie to draw out the visual pieces then used photoshop to make them clear and add colour so that it looked sleeker and appeal to adults a bit more, while also highlighting key areas I wanted people viewing to see.
